Thursday, October 8, 2009

Apple's New Mouse Will be no Mighty Mouse!

Last week rumors surfaced that Apple would release a new computer mouse.  The new mouse was to be named MIGHTY MOUSE but on Tuesday of this week, Men & Machine were awarded a Trademark Registration by the US Patent and Trademark Office for the mark MIGHTY MOUSE.

Previously, Apple had obtained a license from Walt Disney to use the mark MIGHTY MOUSE because it was using the mark on different goods than the famous Disney cartoon character.

The Men & Machine registration however is for computer peripherals and will block Apple's use.  It remains to be seen if Apple will conjure up a new trade mark to use with its new mouse or will purchase a license or assignment from Men & Machine.
  

0 comments:

Post a Comment